* First Premier League club to offer access to archive and exclusive unseen video via dedicated app
* Fans unlock, collect and share high quality clips by answering questions on club history
* Game is free at point of purchase with opportunities to buy content during gameplay.
West Ham United have become the first Premier League club to launch 110 Ultimate Moments - the first mobile game app that allows fans to collect and share the club's most iconic moments.
The smartphone app delivers to the user an immersive gaming experience which combines video highlights and quiz questions to test the most learned fan. The app also contains the following features:
* the ability to play peer-to-peer against other fans
* opportunities to win club merchandise as rewards for successful players.
* and coming soon, the chance to buy Ultimate Moments from other clubs and TV shows
Supporters can register to download the app now, with the first 1,000 to do so able to get a headstart on unlocking the 110 Ultimate West Ham Moments! Head to http://hammersquiz.whufc.com now to register your interest and give yourself the chance to win a shirt signed by the first team squad.
Watch Kevin Nolan, James Tomkins, Matt Jarvis and others players enjoying their first attempt at 110 Ultimate West Ham Moments here.
110 Ultimate Moments is a partnership between West Ham United and London-based game developer, PlayVideo. The message from their team is clear: "West Ham is a forward-looking club with high ambitions. Above all, we want to deliver a rewarding experience for the club's passionate and committed group of fans."
West Ham United Commercial Director Felicity Croft said: "We are delighted to team up with PlayVideo to launch this exciting new App for Hammers supporters..
"The quiz App is a great addition to our digital portfolio, giving fans an engaging and interactive experience which will evoke some fantastic memories of our most famous moments.
"We are sure the App will prove to be a big hit and we look forward to launching it in the near future."
Details of how to download the App will appear soon on Club channels, so keep an eye out on whufc.com, our social channels, in the match day programme and around the stadium concourses and in the meantime visit.http://hammersquiz.whufc.com!