West Ham United women’s team are pleased to announce an agreement with NicheSolutions to become the team’s sleeve sponsor.
NicheSolutions are a leading supplier of brewery essentials throughout the United Kingdom and Europe, working with over half of the UK’s 2000 breweries.
The three-year agreement will see NicheSolutions’ logo feature on the left sleeve of the West Ham United women’s team shirts.
The deal will also see NicheSolutions and West Ham United women work together to further promote attendance at women’s football matches and build links between the team and supporters.
It was important for us to work with people who were with us on our journey to the Women’s Super League last year, and in NicheSolutions’ managing director Paul Calcott we have exactly that.
Jack Sullivan
Jack Sullivan, West Ham United women’s managing director, said: “This is an important deal for West Ham United women. It was important for us to work with people who were with us on our journey to the Women’s Super League last year, and in NicheSolutions’ managing director Paul Calcott we have exactly that.
“Paul is an avid supporter of West Ham and served as vice-president for our women’s team last season, and it’s fantastic to have him continue that relationship and NicheSolutions on board. We’re really excited for what is ahead of us and it’s wonderful to have Paul and NicheSolutions with us for that journey.
“We want West Ham United women to be as sustainable as possible, as our own entity. We want to generate our own revenue through our own sponsorships. We’ve secured some big deals already, and NicheSolutions is probably the biggest of them all. I’m delighted Paul can see and shares in the vision we have going forward, and I hope our relationship with NicheSolutions continues to grow over the next three years.”
A West Ham United supporter, NicheSolutions’ managing director Paul Calcott is delighted to link up with the women’s team and work closely with both Jack Sullivan, general manager Karen Ray, and team.
He said: “It is immensely exciting to have the NicheSolutions brand associated with the West Ham United women’s team as the side prepares for their first season in the Women’s Super League. It’s sure to be an exciting few seasons for everyone involved and I’m delighted that we’ll be part of it.”
“Our company has worked within the brewing sector for a number of years, having expanded both nationwide and into Europe, and we are confident our great connections will serve West Ham United women well for our three-year partnership. For example, we are bringing NicheSolutions branded beers into the clubhouse for supporters to enjoy on matchdays.
“NicheSolutions has recently pushed into the Netherlands as well, and we are looking forward to working with Esmee De Graaf and Lucienne Reichardt in promoting both our brand and the West Ham women in their homeland.
“I was really happy to be involved last year and I’m looking forward to working closely with both Jack and Karen again this season, and in the foreseeable future. This is going to be a thrilling campaign and I can’t wait to see the team in action.”
General manager Karen Ray is immensely grateful for the support received from Paul Calcott during the team’s application for the WSL last season, and is looking forward to building the project together with NicheSolutions.
Ray said: “We’ve built an organic relationship with Paul and NicheSolutions over the last year, and the support they’ve given us through the hardest time in our women’s team’s history has been incredible. Deals like this one show that people want to progress with us, and without Paul’s support we wouldn’t be where we are today.
“We have a three-year plan with Paul and NicheSolutions, and over the next three years we want to push on and build towards becoming one of the best women’s organisations in world football. Having this sort of relationship with NicheSolutions will only further us in our ambition to do that, and I can speak on behalf of the team in saying how happy we all are with this deal.”
For more information on the services offered by NicheSolutions, visit www.NicheSolutionsGB.co.uk, see @NicheSolutions1 on Twitter, or phone 01604 87933.
