West Ham United is delighted to announce a multi-year extension to its partnership with Official Energy Drink Partner, Monster Energy.
The global energy drink has been a club partner since 2019. During that time, collaborations showcasing both the footballing abilities and personalities of the West Ham United men's first team have been at the heart of the partnership.
Popular content campaigns have included social media influencers, the F2 Freestylers, spending a day with the squad perfecting their skills and the players being quizzed in the popular ‘Hydrosport Hotseat’ series.
The extended partnership will see West Ham United and Monster Energy continue to create engaging content and experiences for West Ham fans, as Monster Energy look to further develop their relationship with the Club and its fanbase.
West Ham United’s Chief Commercial Officer, Nathan Thompson, said: “We are delighted to have extended our partnership with Monster Energy. As a business, they share our ambition to challenge the status quo and to stand out in their field. The success of this partnership is driven by both parties putting the West Ham United fanbase at the forefront of their planning. I look forward to seeing our fans benefit from the partnership over the coming months and years.”
Senior Vice President of Marketing at Monster Energy, Jimmy Goodrich, said: “It’s great to have extended what’s already been an exciting partnership with West Ham United and we look forward to growing our relationship with the club, and its UK and international fanbase, over the coming years.”
Since launching in 2002, Monster Energy has become a global energy drink and lifestyle brand thanks in no small part to its stellar roster of sports teams, events and athletes. Monster Energy partners with elite sports and drives deep connections with fans to give them valued experiences that are authentic and credible.
To keep up to date with Monster Energy, follow them on Twitter @MonsterEnergy and Instagram @monsterenergy
